Where buyers see their home before a single wall goes up.

CraftViz turns 2D floor plans into immersive, interactive design centers — so buyers explore finishes, fixtures, and layouts in 3D, while builders eliminate the costly errors of manual selection.

Selection errors
%
Faster sign-off
X
Cloud-native
%

Where buyers see their home before a single wall goes up.

CraftViz turns 2D floor plans into immersive, interactive design centers — so buyers explore finishes, fixtures, and layouts in 3D, while builders eliminate the costly errors of manual selection.
Selection errors
%
Faster sign-off
X
Cloud-native
%
01 — The State of Design Centers

Spreadsheets shouldn't sell $400K homes.

For most senior housing builders, the design selection process still runs on Excel — passed between consultants, buyers, and construction teams. Errors hide in dropped rows. Pricing breaks across versions. Buyers sign off on choices they can’t visualize.

3–5 wks

Spent reconciling buyer selections per unit.

$8K

Average refund per design-error claim.

Spreadsheet Style Table
DesignSelections_v17_FINAL_revised.xlsx
Unit Cabinet Counter Floor Price
2-204 Maple Quartz White Oak HW $4,200
2-205 Charcoal Granite Gray Walnut $?,???
2-206 White Shaker Carrara Oak HW $8,800
2-207 — missing — Quartz Marble FORMULA ERR
2-208 Navy Blue Butcher Block Porcelain
Margaret called —
wants to swap floor again??
02 — The CraftViz Platform

One platform, three breakthroughs.

We didn’t digitize the spreadsheet. We replaced it with a system designed around how buyers actually explore, visualize, and commit to choices.

Studio-quality 3D for every plan.

Each floor plan ships with a precision-modeled 3D environment — crafted in Blender, photorealistic, ready to serve thousands of buyer sessions without a render delay.

Walk through it in 3D.

Parsed plans become real-time, navigable 3D rooms. Buyers see exactly how flooring, walls, cabinets, and fixtures look together — orbit, zoom, and switch options live.

Lock in selections, error-free.

Every choice is priced, validated, and logged — then exported as a signed PDF or pushed to your construction system via webhook. No more reconciliation.

03 — How It Works

From PDF to signed selection, in four steps.

Each step is designed to remove a category of friction that currently lives in your design center workflow.

Upload the plan

Drag in a 2D floor plan from the architect — any format. The buyer's session is created instantly under the right community and unit.

3D Model generated

3D renderings created for a variety of combinations from your option selections — automatically.

Buyer customizes

The buyer explores the home in 3D, swapping materials and fixtures from your curated catalog. Pricing updates in real time.

Export & build

Final selections flow as a signed PDF and a structured payload to your construction system — no manual transcription.

04 — AI Throughout

An AI engine that helps buyers decide — and builders deliver.

CraftViz embeds AI at every stage — turning paralysis into clarity for the buyer, and chaos into intelligence for the builder.

Combinations that actually work together

Pairs flooring, cabinet, and counter selections using design rules — warm-with-warm, undertone harmony, complementary contrast.

“Try walnut floors with white quartz — the warm wood balances the cool stone.”

See what buyers like you loved

Surfaces the most-chosen combinations from buyers in the same plan, age range, and budget tier. Indecision turns into confident social proof.

“Most loved on The Birch · 312 buyers · Refreshed nightly”

Order the right inventory

Predicts which options will sell next quarter based on session patterns, seasonality, and demographics — stock the right vendor inventory.

“Charcoal cabinets ↑ 38% next quarter — adjust PO with KraftMaid?”

Turn every consultant into your best one

In-session prompts for consultants, trained on your closed deals — not generic playbooks.

“Margaret picked walnut + white shaker — suggest the quartz upgrade.”
05 — Built for Builders

Multi-tenant SaaS — your brand, your catalog, your data.

Every builder gets a fully isolated workspace with their own communities, plans, vendor catalog, and pricing — secured at the database level, themed to match your brand.

Tenant isolation

Each builder operates in a separate, encrypted workspace. Communities, plans, options, and buyer sessions never cross tenant boundaries.

White-label ready

Your logo, your colors, your domain. Buyers experience a seamless extension of your sales operation — never a third-party tool.

Vendor catalog management

Maintain your own option library — flooring, cabinets, counters, fixtures — sourced from KraftMaid, Shaw, Caesarstone, or any vendor you work with.

06 — Get Started

Stop selling homes from a spreadsheet.

See how CraftViz transforms the design center experience for builders, consultants, and the buyers who depend on it.

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